Appendix 1 - Concept Comparison

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Selecting Winning Concepts

This spreadsheet will assist you in the comparison of product concepts in terms of the strategic impact on your business.

Assign an importance weighting to each factor in turn, using your own desired weighting range.

Award each alternative concept a grade in a selected range (e.g. 1 (low) to 10 (high)) for each of the factors.

Substitute example numbers for weighting and scores and comparison totals will be automatically calculated. Note that the spreadsheet factors, may be changed for factors more relevant to your business if required.

Note: "To work with interactive spreadsheets in Microsoft Internet Explorer 4.01 and later, you must have the Microsoft Office Web Components installed and an appropriate Office XP license. If you do not have an Office XP license, you can install the components and view them on a Web page, but you cannot interact with them." - Reproduced from Microsoft Office SpreadsheetComponents Help.

 

Concept Comparison Calculator

To use this Web page interactively, you must have Microsoft® Internet Explorer 4.01 Service Pack 1 (SP1) or later and the Microsoft Office XP Web Components.

Click here to install the Office XP Web Components.

See the Microsoft Office Web site for more information.

 
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