Part 3 Product Positioning
11. Naming Product Designation For Development Purposes Product Branding Trade Marks Name Creation Objectives Developing Names In-House 12. Positioning Target Customers Market Segmentation Product Appeal Purchase Motivation Purchase Justification Competitive Advantages 13. Determining Benefits Benefit Types The Nature Of Benefits Benefit Measurement Economic Value To The Customer 14. Channel Requirements Channel Options Discounts, Margins And Mark-Ups Quotation And Order Processing Sophistication Of The Selling Role Distributor Training Requirements Distribution Support Services Promotional And Advertising Support Financial Services 15. Applications Of The Product Market Segmentation Methods Of Identifying Applications
11. Naming
Product Designation For Development Purposes Product Branding Trade Marks Name Creation Objectives Developing Names In-House
12. Positioning
Target Customers Market Segmentation Product Appeal Purchase Motivation Purchase Justification Competitive Advantages
13. Determining Benefits
Benefit Types The Nature Of Benefits Benefit Measurement Economic Value To The Customer
14. Channel Requirements
Channel Options Discounts, Margins And Mark-Ups Quotation And Order Processing Sophistication Of The Selling Role Distributor Training Requirements Distribution Support Services Promotional And Advertising Support Financial Services
15. Applications Of The Product
Market Segmentation Methods Of Identifying Applications
