Illustrations Index

Part
Section
Page

ii
9/9
1-3-2 Product Definition Positioning
1-4-1 Product Champion Identification
1-6-1 Design Freedom
2-8-3 Condition of Achievement
2-9-1 Challenging Conventional Wisdom
2-9-2 Concept Development Perspectives
2-9-3 Creativity and Innovation
2-9-4 Developing Competitive Position
2-9-4 Opportunity Assessment
2-9-5 Risk Assessment
2-9-5 Risk Mapping
2-10-1 Strategic Synergy
2-10-2 Resource Matching
2-10-4 Value Analysis
2-10-5 Market Window
2-10-7 Business Environment Influences
2-10-7 Competitive Analysis
2-10-9 Risk Analysis
2-10-10 Concept Comparison
3-11-2 Naming process
3-11-4 Naming Brief
3-12-1 Customer Roles
3-12-2 Market Segmentation
3-12-3 Consumer and TradeAppeal
3-12-5 Purchase Motivation
3-12-6 Purchase Justification
3-12-7 Competitive Advantage
3-13-2 Benefit Quantification
3-14-1 Channel Options
3-14-4 Distribution Issues
3-15-2 Application Identification
3-16-1 Function Model
3-17-1 Aesthetic Design
3-18-4 Climatic Factors
4-20-1 ISO OSI Communications Model
4-20-3 Communication Characterisation
4-22-2 Product Performance Measurement
4-23-1 Product / Environmental Safety Cycle
4-24-2 Secuity Model
4-26-1 Manufacturing Constraints
4-27-1 Forecast Impact on Production
4-28-1 Impact of Variants on Production
4-30-1 Packaging
4-31-1 Target Cost Determination
4-31-2 Parket Pricing Model
4-31-04 Pricing Option Model
5-32 2 Transaction State Transition
5-32-4 Service Quality Cycle
5-33-1 Service Description Model
5-33-2 Service Transaction Model
5-33-3 Service Window
5-33-4 Pricing Model
5-34-1 Value Added Service Identification
5-36-1 Commissioning Process
5-37-1 Maintenance Service
5-37-2 Maintenance Model
5-37-3 Repair Service Model
6-38-1 Product Specification Compliance
ii-9